Digital Advertising
Targeted digital campaigns may span channels and platforms appropriate to each market and audience.
INVESTOR ACQUISITION PROGRAM
Connecting your brand with relevant investors
Saudi Franchise Live™ works through a multichannel marketing and media ecosystem designed to reach investors, entrepreneurs, business owners and franchise opportunity seekers, then help them explore opportunities and connect with brands through the platform.
ATTRACTReach investors
QUALIFYUnderstand their interests
CONNECTConnect with opportunities and brands
FOLLOW UPContinue communication and follow-up
01 · CHANNELS WORKING TOGETHER
Saudi Franchise Live™ Investor Acquisition Ecosystem
Saudi Franchise Live™
An interconnected ecosystem for discovering opportunities and starting conversations.
Google & Search
The plan aims to reach people actively searching for franchise and investment opportunities.
Social Media
Reaching investors and entrepreneurs through suitable, available social channels.
WhatsApp Business
Contact and follow-up with registered investors who consent, with opportunities, reminders and meeting links.
SMS
Selective confirmations, alerts, appointments and important event reminders, subject to applicable consent.
Email Marketing
Newsletters, opportunities and content for investors and entrepreneurs, subject to appropriate consent.
MASAR LIVE Podcast
Content may include specialist interviews with brands, experts, entrepreneurs and investors.
Franchise Media & Magazine
Specialist franchise, brand, investment and expansion content through available editorial initiatives.
PR & Media
We seek media relationships and business coverage to support awareness of the exhibition.
Chambers & Associations
Outreach and relationship building with chambers, associations and specialist organisations.
Investor Interest Matching
Using investor interests to help them discover opportunities more relevant to their goals.
Retargeting
Reaching people who previously engaged with the website, content or brands, where channels and consent allow.
Follow-Up
Continued communication to encourage booth visits and meeting requests after initial interest.
The ecosystem may include these channels, depending on campaign performance and channel and partnership availability. This list is not a commitment to a specific activity in every channel.
02 · PRIORITY MARKETS
Regional reach
Saudi Arabia
The primary market, with a focus on Riyadh, Jeddah, the Eastern Province and other regions.
PRIMARY MARKET
GCC countries
The plan aims to reach business communities across the GCC.
UAEKuwaitQatarBahrainOman
Selected Arab markets
Priority markets based on audiences and available opportunities.
JordanEgyptIraqSyria
Channels and marketing activity in each market are determined by campaign performance, the target audience, channel availability, and regulatory and commercial considerations.
03 · TARGET AUDIENCES
Who do we aim to reach?
Investors seeking franchise opportunities
Business owners and leaders
Entrepreneurs
Small and medium business owners
Family businesses
Restaurant and café investors
Retail investors
Education, healthcare, services and technology investors
Master Franchise seekers
Investors seeking portfolio diversification
Potential business partners
04 · INVESTOR JOURNEY
From first impression to a business meeting
An intended journey from discovery to contact, subject to available services and channels.
- 01Digital Ad / Content / Podcast / Magazine / Partner
- 02Website Visit
- 03Investor Registration
- 04Investor Interest Profiling
- 05Email / WhatsApp / SMS
- 06Recommended Opportunities
- 07Visit Virtual Booth
- 08Book a Meeting
- 09Follow-Up
05 · CONSENT-BASED FOLLOW-UP
WhatsApp Business — from registration to a meeting
WhatsApp Business may be used as a direct follow-up channel for investors who have consented to contact, helping them move from registration to discovering opportunities and contacting a brand.
Registration → Welcome → Investment Interests → Relevant Opportunities → Book Meeting → Meeting Reminder → Follow-Up
SMS Alerts
SMS may be used selectively for important confirmations and alerts, such as registrations, meetings, events, access links and exhibition launch reminders, subject to consent and applicable regulatory requirements.
Saudi Franchise Live™
Illustrative conversation
Illustrative conversation
Welcome. Which sectors would you like to explore?
Restaurants and cafés, with expansion opportunities in Saudi Arabia.
Explore brands relevant to your interests, then choose a time to connect.Explore the demo
Illustration only; not a real conversation or a promise of automated messages.
06 · CONTENT THAT STARTS CONVERSATIONS
MASAR LIVE Podcast
Brand stories. Investor insights. Expansion opportunities.
MASAR LIVE supports Saudi Franchise Live™’s media coverage through content and interviews related to franchising, investment, expansion and markets.
Topics may include:
Brand success storiesFounder and CEO interviewsInvestors and entrepreneursSaudi and GCC expansionMaster FranchiseFranchise sector trendsMarket entry stories
MASAR LIVE
Brand stories.
Investor insights.
Expansion opportunities.
PODCAST
Editorial content concept; not a player for a published episode.
Podcast → YouTube → Short Videos → Social Media → Website → Newsletter
07 · VISIBILITY THROUGH CONTENT
Franchise Media & Magazine
The exhibition’s media ecosystem is intended to support specialist content on franchising, brands, investment and regional expansion, helping opportunities and brands remain visible across content channels.
Topics may include:
Franchise OpportunitiesBrand StoriesFounder InterviewsMarket InsightsSaudi ExpansionGCC ExpansionBrands Seeking PartnersSaudi Brands Going GlobalMaster Franchise Opportunities
SAUDI FRANCHISE LIVE™ · DIGITAL EDITORIAL CONCEPT
FRANCHISE
MEDIA & MAGAZINE
MEDIA & MAGAZINE
OPPORTUNITIES · BRANDS · MARKETSNew horizons
New horizons
for franchise expansion
Illustrative cover concept, not a published issue.
08 · RELATIONSHIP BUILDING
Strategic Outreach & Partnerships
The program includes outreach and relationship building with chambers of commerce, associations, economic organisations, and franchise and entrepreneurship bodies to broaden awareness of the exhibition and reach business and investor communities.
Confirmed partnerships will be announced separately.
Confirmed partnerships will be announced separately.
09 · SEEKING COOPERATION & COVERAGE
Media, PR & Business Publications
We seek cooperation and coverage through media and business channels relevant to franchising and investment, subject to collaboration opportunities and editorial interest.
Franchise magazinesEconomic mediaEntrepreneurship websitesInvestment platformsRetail MediaF&B MediaBusiness PublicationsChamber channels where cooperation opportunities are available
10 · RE-ENGAGEMENT
Engagement can continue beyond the first visit
People who have shown interest in the exhibition or brands may be retargeted, depending on available channels and consent, to encourage registration completion, booth visits or meeting requests.
Website VisitorsVideo ViewersRegistered InvestorsBrand Page VisitorsIncomplete RegistrationsUsers Without Meetings
Retarget → Re-engage → Convert
Conversion is a marketing objective, not a guarantee of registration, a meeting or a commercial outcome.
11 · CLEARER INTERESTS, MORE RELEVANT DISCOVERY
Investor Interest Matching
Information provided by an investor may be used to help show opportunities and brands more relevant to their investment interests.
A concept for understanding interests, subject to the platform’s available functions and services.
INVESTOR PROFILE · ILLUSTRATION
Restaurants & cafés
Provided by the investor
Saudi Arabia & GCC
Saudi Arabia
Preferred participation model
Intended investment timeline
12 · EXHIBITOR VALUE
What does this mean for your brand?
More Relevant Visibility
Visibility among audiences interested in investment and franchise opportunities.
Multi-Channel Exposure
Potential exposure through an ecosystem of digital and media channels.
Investor Discovery
Helping investors discover your brand and opportunity.
Meeting Opportunities
Encouraging investors to move from viewing a brand to requesting contact or a meeting.
Extended Visibility
Ongoing content and communication within the digital exhibition ecosystem, subject to available services.
Showcase your brand to investors exploring new opportunities
Explore participation options and speak with the team about the right package for your brand.
Start by exploring the booth plan. Availability and reservations are confirmed with the team through the official website.
About the Investor Acquisition Program
The channels, activities and initiatives described on this page represent the general framework of Saudi Franchise Live™’s investor acquisition strategy. They may be modified, developed or replaced according to campaign performance, the target audience, channel and partnership availability, regulatory requirements, and operational and market conditions.
Reference to any media or advertising platform, chamber of commerce, association, organisation or market does not guarantee that a particular activity will be carried out through that entity unless the activity or partnership is officially announced.
Any objectives concerning reach, registrations, visits, meetings or business opportunities are operational and marketing objectives. They do not guarantee any number of investors, leads, meetings, deals or commercial results for any exhibitor.
Binding benefits for each exhibitor are limited to those expressly stated in their approved package, commercial offer or participation agreement.
30 days of discovery and business connections
15 January–13 February 2027, open 24 hours a day. All dates follow Riyadh time.
The full exhibition period
Explore participating brands, their profiles and resources throughout the exhibition.
In the virtual world · 15–24 January
Visit the virtual halls and booths and connect with participating brands.
On the app and web · 25 January–13 February
Continue publishing, meetings and conversations, and access brands and their information.
Exhibitors set their availability through the meeting calendar. Messages outside their working hours remain saved for review and response when they start work the following day.