The full exhibition period
Explore participating brands, their profiles and resources throughout the exhibition.
From Saudi Arabia to the world
Your gateway to
the world of franchising.
A live digital experience.
Explore brands, walk through digital booths and connect with their representatives. Saudi Franchise Live™ brings franchising into an online experience you can access from wherever you are.
Inside the actual platform demo
Explore · Connect · DiscoverPowered by MSXPO
30 days of discovery and business connections
15 January–13 February 2027, open 24 hours a day. All dates follow Riyadh time.
In the virtual world · 15–24 January
Visit the virtual halls and booths and connect with participating brands.
On the app and web · 25 January–13 February
Continue publishing, meetings and conversations, and access brands and their information.
Exhibitors set their availability through the meeting calendar. Messages outside their working hours remain saved for review and response when they start work the following day.
01Join from wherever you are
02Explore interactive digital booths
03Start your next business conversation
Booths & halls
Explore your booth location
Browse the four halls and select a booth to see its number, size and location. Open the full-page plan to explore the 2D and 3D views.
Sold and held statuses are illustrative examples. Confirm availability with the exhibition team. The supplied plan is in English.
Two journeys. One platform.
How does your journey begin?
Choose your role and explore the steps, whether you are evaluating a franchise opportunity or presenting your brand.
Based on the supplied demo walkthroughs. Screens, hall names and available tools may vary with event settings and account permissions.
From discovery to a business conversation
Tools that help you evaluate opportunities
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Direct chat
Ask brand representatives about the franchise model and expansion requirements.
◷
Meeting scheduling
Arrange a meeting to discuss details with the appropriate representative.
▣
Video meetings
Move from chat to a video call when the feature is available for the event.
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Brand resources
Browse booth materials and save available resources to review later.
Saudi Franchise Live™ · FOR EXHIBITORS
How do we work to attract investors to your exhibition?
Saudi Franchise Live™ offers more than a digital booth. It works through a multichannel marketing and media ecosystem to reach investors, entrepreneurs and business owners, understand their interests and connect them with participating brands.
Discover the Investor Acquisition ProgramMSXPO · Saudi Franchise Live™
Visitor and exhibitor tutorials
Follow the steps directly inside the platform.
Visitor walkthrough of the 3D exhibition
Watch video ↗Exhibitor booth and media management
Watch video ↗Participant and booth management in the dashboard
Watch video ↗MSXPO platform video guide
Watch the supplied recording to learn about accepting a participant invitation and setting up an account. The original video is in English.Experience it yourself
Demo sign-in guide
Choose the right account. Both use the same link, but the account determines the visitor experience or booth management permissions. Open the demo in a new tab and follow the guide.
VISITOR APPLICATION
Enter as a visitor
Explore the 3D exhibition and interact with booths.
Try the platform ↗Go directly to the platform. Register if the option is available, or sign in with the demo details sent to you privately by email or WhatsApp.
- Sign in and open the event
Open demo.msxpo.sa and sign in with the Visitor account. From your dashboard, find the demo event and open its details. The recorded walkthrough uses Marketing Hall. - Enter the hall and choose your avatar
Select Enter Expo Hall or the 3D visit button. Wait for Unity to load, choose your avatar with Previous / Next, then select Confirm and wait for the hall to load. - Walk through and explore booths
Explore the 3D hall and its booths and screens. Open Expo Explorer to browse booths and see Staff Present when this status is displayed. - Chat and view resources
Near a booth, select Chat with Staff to contact its team or View Resources to browse its materials. Messages and Meetings sections are also available in the visitor dashboard. - Return to your dashboard
Select Go to the dashboard. Review Visited Booths, Messages, Collected Media, Meetings and Questionnaires to follow up on your visit.
PARTICIPANT · BOOTH OWNER
Enter as a booth owner
Discover booth setup and how to add images, videos and resources.
Try the platform ↗Go directly to the platform. Register if the option is available, or sign in with the demo details sent to you privately by email or WhatsApp.
- Sign in as a participant
Open demo.msxpo.sa and sign in with the Participant / Booth Owner account sent to you by email. - Open your booth details
The recorded path is Participants → select the participant → Booth Requests. Open the relevant booth; access options may differ by account permissions. - Review existing media
Open Media to view images and videos. Use Edit Media to review a file name, its settings and the Purpose linked to its display position. - Add a file and select its position
Select Add Media and choose or drag in a file. Set Purpose to the appropriate screen or display area before uploading. - Upload and check the result
Select Upload. After the success message, return to Media and confirm the new file is listed. The recording also shows media management for a Banner.
The route to your booth may vary with your account permissions. If a section is missing, contact the platform team to confirm access.
To switch accounts, sign out first or use a private browser window. These are shared demo accounts; use sample materials when testing uploads.
Screenshots from the supplied walkthroughs
See the platform in action
Before you enter
Do I need to travel to attend?
The exhibition is digital. You visit and connect online without travelling to a physical venue.
Is this page the exhibition platform?
This is an explanatory guide. Try the platform using the login details sent by email, or visit the official website for participation details.
What can I do inside a booth?
Explore the available materials, contact the brand team and request a meeting using the tools available.
Does participation guarantee a franchise deal?
The exhibition supports discovery, conversations and meetings. Agreements depend on each party’s evaluation, terms and negotiations.
Can I manage my booth from outside Saudi Arabia?
Yes. Your team can manage the digital booth online from your country, using the platform access and tools included in your package.
What is the difference between the three packages?
Packages differ in content capacity, team access, visibility and support. Compare the approved benefits and prices.
Is a meeting required before participation?
No. Review the guide and packages, then ask by WhatsApp or email if needed. A specialist discussion can be arranged for requirements that need it.
Can I apply directly from the website?
Yes. Submit the current exhibitor application. The team reviews it before confirming availability and participation.
How does the Investor Acquisition Programme work?
It outlines a multi-channel outreach and follow-up strategy, subject to campaign performance and available channels and partnerships. Explore the programme.
What happens after I apply?
The team reviews your application and contacts you about availability, package details and the next steps. Submitting a request does not confirm a booking.
Can I try the exhibition before subscribing?
Yes. Open the platform demo. Use the trial login details supplied privately by the team, or follow the platform’s registration instructions.
Do prices include VAT?
No. Prices exclude VAT. SAR is the contractual currency; USD is approximate. View package prices.
Explored the exhibition? Choose your next step
Apply directly or contact the team with questions. Most information is available here; a meeting is not required to understand the exhibition.
I have a question
We are happy to answer questions about participation, packages or how the platform works.
Ready to participate?
Choose a package and submit your brand’s application. The exhibition team will contact you to complete the next steps.
Need a specialist discussion?
For specific requirements, partnerships or strategic sponsorship, share the topic so the team can review it before arranging a meeting.
Your next step starts with discovery.
Explore the event details and contact the team about visiting or exhibiting.
Exhibition information & participation enquiries
Open around the clock
Starts on 15 January 2027 at 00:00 Riyadh time. Explore the exhibition at any time; each exhibitor sets their availability and meeting slots through the meeting calendar.
Messages sent outside the exhibitor’s working hours remain saved for them to review and answer when they start work the following day.
Masar Expo × MSXPO
Masar Expo is the exhibition organiser, and MSXPO provides the digital platform. Contact the exhibition team for participation and booth booking enquiries.
info@saudifranchiselive.comDoes a booth representative need to be online all day?
No. The exhibition is open 24 hours a day. Exhibitors set their availability and available meeting times through the meeting calendar. Messages received outside their working hours remain saved for review and response when they start work the following day.